PolliNation, a conceptual non-profit, aims to bring awareness to the decrease of bee populations and its impact on the environment. Younger generations are integral to the amelioration of this issue and PolliNation aims to involve young adults with hands on solutions such as building one’s own bee house or planting flowers to foster bee survival. PolliNation hopes to spark creativity and awareness within audiences in San Francisco and across the United States, uniting them with the communal goal to save the bees.
Through a collaborative branding exercise, a unique identity system that includes playful merchandise, a Build-Your-Own bee house kit, website, and informational brochure was designed by Brianna Vargas and Alex Ziemba.
Identity creation.